Don’t End Up With Bitter Bread

A couple of weeks ago I bought myself a gift: Paesano bread from my good friends at Zingerman’s Mail Order. I have been enjoying this rare treat immensely, grilled on the Big Green Egg last night and toasted this Labor Day morning. I am reminded of one of my favorite poet philosophers Kahlil Gibran who said, “For if you bake bread with indifference, you bake a bitter bread that feeds but half man’s hunger.” The same is true for chocolate! Or any product or service you provide. Work vocations provide meaning and purpose. Products or services created with intention, by people who feel they’re contributing toward a higher purpose, will undoubtedly be higher quality.

We’ve been working for over two years on one chocolate bar that we will release in mid-September. It’s a collaboration with our friends at Heath Ceramics. They’re a historic, iconic company in the design world. Heath shares similar values to our company. They believe in “human-scale”– they make everything they sell by hand, just like us. Their factory is small and they’re dedicated to true quality and craftsmanship. Their ceramics are most certainly not bitter. Similarly, It took two years to develop this chocolate bar because it needed to be just right. We’re making this chocolate bar with care, not indifference, and thus we aspire to the lofty goal that it feeds not half but “all of man’s [and woman’s] hunger.”

Making something “with care” does not mean the same thing to every employee. For some in our little company it means taking pride in the attention to every detail in the process from roasting the beans to texture of the chocolate. For others it means knowing that cocoa farmers are benefiting from making this chocolate. For others it means having a job. For some it means working with students in our neighborhood. All of the ways we bring care to what we make are inseparable from the finished product. Who we are and how we behave is inextricably linked to our chocolate and the same is true for your product or service.

Digging deeper: Read Chapter 2 of our book, “Meaningful Work: The Quest To Do Great Business, Find Your Calling, And Feed Your Soul,”  and learn why businesses need a vocation in order to survive.

Reverse Scale: It’s A Practice Not A Place


We leave in three days for rural Tanzania with 14 local high school students in tow. They’re an elite group of students who competed to be part of our Chocolate University high school program. We launched the project in 2009 and have been taking students to Tanzania ever since. Hold that thought.

We write about reverse scale extensively in the book. What is it? It’s a practice of recognizing the value of not scaling. One of our beliefs, coined by Lawren, is that our vocation is not necessarily getting bigger but getting better at staying small. We’re conditioned by our business culture to believe that unless the idea is big and capable of rapid scale then it has little value. Can we take a step back and reconsider this dogma? Could we assess value even if our idea helps only one person or if it only transforms us? True sustainability lies within the answers to these questions. If more of us answered the call to action on the supposedly “small” ideas then imagine the kind of social problems the world could address.

We tend to think “more” and “bigger” will always be better, that somehow they will allow us to finally breathe easier when we arrive. The problem is that it’s often an illusion because we never really arrive at the place that’s just out of reach. Scale demands that every single person in the chain focus on what’s next and on finding someone to do the thing that’s now ‘below’ them in order to move themselves up. Anything less than that and you will lose the race for scale, because someone else is more focused than you.

Reverse scale could also be called human scale. It is in the smallness of one on one relationships that we find meaning because we’re not insulated from the pain and sorrows of these connections. We tend to lose this when we’re so focused on scale and growth.

Could we have scaled Chocolate University nationwide or worldwide by now? Probably. Perhaps I’d be managing (not leading) multiple trips a year with students from around the world to more than one destination. It would be possible to do that right alongside accelerated growth of my chocolate company. That’s scale!  Reverse scale, on the other hand, says, “This is it.” Today, right here, right now. This student, this cocoa farmer, this meal, this village. That’s all I really possess. There’s a lot of power in that. I know I’d lose these important human connections if I were managing, delegating, and looking at spreadsheets instead of practicing this discipline of reverse scale. It is this practice that allows me, at times, to experience my True Self as Thomas Merton calls it.

Back to the high school students I’ll be traveling with on Monday. When we arrive in remote rural Tanzania our students will be embraced by the village farmers as “members of the family” because we’ve been their partners for nearly a decade. We have a packed schedule of “doing” but have left ample time for “being.” In the coming days I will remain a student too as we’re welcomed by farmers who practice radical hospitality.

What Advice Would You Give Your Younger Self? [It’s not what you might think]

Since our book launched in November I’ve been a guest on about 35 podcasts sharing the story and message of Meaningful Work. On one of my first near the end of the show the host asked me “What advice would you give to your younger self?

The question gives us the chance to deeply reflect on things like regret, youthful anger, materialism, arrogance, strength, ego and the impact they have had in our lives. Would our younger selves listen to our advice from further ahead and take action or change course? Probably not. I am pretty sure I would not have listened. Is the advice given intended for the speaker/older version of us or the listener/younger ones? Perhaps it’s therapeutic for us to recount the long dead end trails we’ve traipsed down only to realize we’re mistaken and turn back. The laundry list of $hit we wish we wouldn’t’ have done or said might be long; it is for me.

When you’re asked this question on a panel, for an article, or in my case a podcast then the intention is: what advice would you give younger listeners? That’s the heart of the question.

I took the question literally. I answered it not as if I was writing a letter to younger me. I answered the question as if I encountered him, the younger me. As I was answering this question I placed the image of this meeting in my mind. I saw myself walking up to young me and not sure why but I’d place the young me in my early 30s. I saw him recognize me and smile. I could see him breathing from his shoulders as he stood there with great confidence.

I told the interviewer I would not give my younger self any advice at all.

I was only a few feet from the younger me in my picture and could sense his heartache and fears. I knew that some anxiety and depression would be just around the corner. I realized that words would fail in this moment. When I pictured the scene in my mind any advice seemed like a successories motivational poster.

I said, in reply to the question, I would give the younger me an uncomfortably long hug and let him know how much I love him. He would want to pull away but I would hold on tight. That’s it. No advice. No expectation. Just love and imparting the mystery of life in my embrace.

When I concluded my short response I felt a sense of right question, right answer, right time in a way that I cannot fully describe. A kind of warmth as if I’d just done what I said I would do if it really happened. I felt good about my reply and that’s not often the case.

I write all of this today not to recount the story but hoping that you might find this useful as a meditation exercise. After that podcast interview I thought it might be interesting to try this as a meditation one morning after my prayers and it was powerful.

Try closing your eyes, focusing on your in and out breaths. Then let your mind see you as you are now however old you are. You’re slowing walking towards the younger you. Eyes still closed, still breathing, you see each other. What age is she/he? You sense the heartache and fears of the younger you. Breathe that in and out for a bit. Then give your younger self a big wholehearted hug. A long one and don’t let you pull away. Quietly, tell that younger you that you love him or her. Keep breathing and let that scene stay as long as you’d like. That’s it, nothing fancy but quite possibly very powerful.


When Your Car Breaks Down There Are Three Kinds of People

I bought a used Toyota 4Runner on Monday afternoon from a good friend I’ve known since high school who owns a car dealership here in Springfield. I totaled my other Toyota two weeks ago in my own driveway after an ice storm when a tree hit my car. I drove to work Tuesday morning looking forward to our staff huddle at 9am. About two miles from our chocolate factory at one of the busiest intersections in the city during rush hour, my 4Runner died. No power, nothing. I check all of the gauges to see what might be wrong. Really?! “I’ve got things to do, people to meet, and places to go,” I said to myself. “Crap, cars are barreling towards me from all directions and I can’t move this thing.” “Where are the hazard lights in my less than 24 hour old ride?” I ask myself. Ok, found them. Now most people are angry. I decide to get out, carefully, and lift my hood not because I have a clue about what’s under it but to signal that it’s not going to be moving anytime soon. I call my friend who I bought the car from and he says he will be there quickly from the other side of town. He feels terrible about it.

I knew I was going to miss our staff huddle and we were supposed to cover a really important topic. I felt terrible that I was in everyone’s way. I just sat there with no place to go with time to watch and think. There were three kinds of people I encountered: those who drove on by maneuvering around me making their way to their own huddles or whatever, angry people who honked and flipped me off, and then there were people who stopped to ask me if they could do something to help. Honestly, in my younger days I might have been in group number two but in my older years I am probably squarely in group one. I am the person would have driven right on by the guy in the 4Runner probably not even seeing him as I listened to my podcast on “enlightened ways to serve the world.”

I noticed a common thread in the third group, those who stopped to offer help. They were nearly all driving run down beat up trucks and cars with bumper stickers that announce a variety of political persuasions I might not agree with. In fact, while listening to the aforementioned podcast I might have even noticed those bumper stickers and scoffed or judged the drivers as losers. Person after person in this group stopped or slowed, rolled down their windows and asked if they could help me. A side note here to quickly dispense with the notion that sometimes stopping to help may not be safe. Why would the people in this third this group so readily try to help me? It’s because they saw themselves in my distress. They’ve been where I was, stranded, needing help from a stranger.

This roadside breakdown really taught me a lot. I want to change. I don’t want to be the person that “drives on by” not seeing those around me in need in my town, on my street, in my company, in my own family. I want to see the hoods up, the signals of distress, and stop to offer help. Who am I to judge the content of a person’s character by the brand or condition of their car, their clothing? Or even the bumper stickers they might display. I am embarrassed by my surprise of who came to my assistance. I have a lot to learn and am thankful for this lesson.


Changing Careers: When You’re Taken Down A Few Notches

There are many things to consider when thinking about changing careers. I wrote an entire book about it but today I want to talk about something not in the book: changing careers and the loss of apparent power that goes with it.

I am not talking about changing jobs as you approach the pinnacle of your career moving from one company to the next and staying in finance or marketing or whatever. I am not talking about changing specialities within your industry such as moving from thoracic to plastic surgery. I am talking about moving from the industry in which you’ve spent years, perhaps decades, building a career to an industry that is completely and radically different in which you have zero experience. For the sake of discussion, let’s say you’re a criminal defense lawyer, making great money, winning year after year, and then it hits you. Continuing with our story, you don’t love it anymore and you give up your thriving law practice and start a bean to bar chocolate factory with your life savings. It happens all the time; the CEO who becomes a motorcycle mechanic.

There are volumes of inspirational messages about giving it all up and changing careers after years of success (I define that term at length in the book but here’s a hint: it’s not money and a million followers on Instagram) so we can follow our dreams. None of them, however, talk about swallowing pride, starting over, and enduring relative humiliation.

When I was a hard charging lawyer people returned my calls and now, not so much. When I called courthouses, police departments, other lawyers or pretty much anywhere that my reputation preceded me I was transferred to whomever I was calling or they called me back pronto. That’s just one tiny example. When I was a lawyer winning cases and making lots of money people seemed to respect me, many might have admired my work, and some people were afraid of me. Even now, nearly twelve years in to my chocolate career I could call a buyer at fill in the blank store where we’d like to do business and I am chopped liver to be certain. Back in my other career I often got what I wanted.

During the time I was searching for a new career that inspired me I knew that I would be making less money, a lot less money in my new yet to be determined career. I didn’t really think that much about losing apparent power because nobody told me about that and I guess I was not smart enough to figure it out on my own. I knew the money part was something I could handle. It’s black and white budgeting, straightforward, a spreadsheet.

Feeling small and insignificant after years of feeling important is a winding road of emotion that never really ends. This is also called humility. It is not something we “do” actively but instead it happens to us whether we seek it or not. Most of the time I am grateful for this smallness, consider it a gift and make it a practice. I don’t have it all figured out by any stretch. But some days I see glimpses of my true self when I recognize that it’s in my smallness that I am most connected to humanity and able to see Divinity. There is dignity in smallness that I didn’t see years ago. I am not suggesting that smallness and humility always feel good but the discomfort is outweighed by truth and beauty that I probably missed in the old days.

Maybe You Need An Elder Not A Mentor

I’m not sure where my chocolate business would be without a handful of mentors along the way who helped me avert danger and land safely time after time. Lately I’m thinking that having a mentor is not enough in business or life. Yes, we need mentors to help us navigate fill in the blank practical aspect of our business. But, maybe what we really need is one or more elders deeply rooted in our lives, and us in theirs, over a span of years.

What initiated my thinking on this are the elder farmers I’ve seen in rural Tanzania over the past decade, how they interact with others in the village, in cocoa cooperative meetings, and in family settings. Want to understand village mindedness? Watch the elders. During cocoa cooperative meetings the elders sit up front. They often speak first in meetings. When we have chocolate tastings they are first to taste. This is true for both men and women elders. I see younger farmers act with gentleness and patience toward elders who, at first glance, might not appear as “contributing” to the group. I’ve noticed the real “contribution” is not from these elders who have trouble walking, talking or even thinking clearly but it is the way in which younger members of the group behave toward these people who were once vibrant and now need them. In other words, this is an opportunity for the younger ones to exercise compassion and give dignity to those who need it.

From the right, Tanzanian cocoa farmer elders Anderson Mwaliambwile, Ambikile Mwandalima, me, Rainald Mwakimbwala

Let’s swing the bus back around and point the discussion toward my hometown and yours.

What is an elder? An elder is not achieved by merely being old. It is an earned status that begins with many years in the rear view mirror. An elder has garnered wisdom and humility along the way. This is also true in Tanzania where age alone does not bestow the qualities that make other members sit up and take notice when they speak. Age alone does not an elder make. An elder is someone who’s been through some stuff, lots of stuff, and yet they still stand. They don’t hide their scars and even celebrate imperfection. An elder is not necessarily someone who achieved great notoriety in the community but perhaps notoriety on your street. An elder’s smile is creased with practice and their words are measured and kind. Even though they sometimes cannot see or hear perfectly you are drawn to them, you want to be close to them.

Why might you need an elder in your life? A mentor can tell you if you should expand your facility location or where to find a better deal on credit card merchant rates or if you should pay for business interruption insurance. An elder can tell you what it’s like when you might not have the money to meet payroll, what it’s like to grieve the death of a spouse or child, what loneliness feels like, or why walking everyday is important. They’ve struggled through darkness, been to the mountaintop, returned and want to tell you about it. Over time an elder will get to know you and feel free to speak with a directness that might feel unfamiliar. You will come to appreciate it even though it might be uncomfortable at first. You will also discover how open hearted you are in conversation with this person because guess what? They don’t care how many likes your last picture got on Instagram. They help us understand that embracing mystery, not pushing it away, is critical over the long haul of finding joy in our lives. We need elders in order to gain their wisdom, learn how to soften our edges and put life into perspective.

We also need relationships with elders so we can serve them when they need us even for the little things. A time will come when we can give something back to them as they start to see home a little more clearly ahead in the front windshield. This is mutuality.

Where are you going to find such a person? They’re all around you in churches, temples, fitness centers walking around the track, neighbors. Some you might know well enough to call and ask if you can meet for a cup of coffee. I promise if you look you will find one or more elders who will be more than happy to take you under their wing. If your standard is Gandalf or Mother Teresa then you’ve missed the point. Make it your intention, your prayer that elders cross your path that you can talk to, learn from, and someday serve. I am certain it will happen. If all else fails, ask your mentor if he/she can introduce you.

You can read more about how elders have influenced my life in my new book Meaningful Work.

There’s A Deep Deep Sorrow In Some Cocoa Beans: So What Should We Do?

The market price of cocoa beans has remained unchanged in the last 30 years when adjusted for inflation.(1) Wait. What? Read that sentence again. And to make matters worse the world market price these days is dramatically low. As low as I have seen it in years. That’s great news for Big Cocoa (the 8 or so companies the buy the majority of cocoa in the world). But the low price of that cocoa bean–and consequently the chocolate–is on the backs of struggling cocoa farmers who are living on less than $2 per day. It’s akin to modern day slavery, a sort of neo-slavery, but sophisticated because of obtuse supply chains. In other words, Big Cocoa has plausible deniability.

DSCF3724In recent years Big Cocoa has implemented many social programs from schools to clinics to improved farm yields to reforestation initiatives. This is not “social washing,” because these projects are probably real. They have long names that usually end in a year; something like “Sustainable Cocoa 2030.” There are so many projects and initiatives for this, that, and the other that it’s impossible to keep track. I read about them every day in industry newsletters. That means the PR firms for Big Cocoa are cranking out press releases announcing Big Cocoa to the rescue. Then come the cool PowerPoints. In reality, X program might make a terrible life a little more bearable, slightly more human. But it’s as if these projects and programs are designed to keep us from remembering that many cocoa farmers are living a subhuman existence. To be clear, I am speaking mostly of the farmers in West Africa. The farmers are beholden to Big Cocoa, with no choices, no power, no voice. Big Cocoa indirectly controls the market price. The farmers were already in the depths of poverty which is only made worse by the terribly low world market price of cocoa this year.

It’s a worthwhile endeavor to look at the simple math supporting this proposition that these farmers are unbearably poor. The World Cocoa Foundation states that the average cocoa farmer has between two and four hectares (five to ten acres), yielding between 300 and 400 kg per hectare in Africa. Here is the breakdown: assume our West African farmer has 3.5 hectares (conservatively)  and that his yield is 450 kg per hectare. That means the farmer has 1,575 kg yield on his farm. The world market commodity price has been hovering around $2 per kg. This means that the total yield on the farm of 1,575 kg (if the farmer’s buyer received the world market price) multiplied by $2 would equal $3,170. But, our farmer (in the case of Ghana) will only receive 70% (or less) of the world market price. The other money (30% or more) is siphoned off in a highly complex government controlled buying system. This reduces our farmer’s income on these cocoa beans to $2,205 annually. When we divide that number by 365 days in the year, that puts him or her at $6.04 per day. The way we look at these numbers, however, is by dividing yet again by the average number in the household. In this case it’s 6, so our farmer and family are living, somehow, on $1 per day. The United Nations defines “extreme poverty” as less than $1.25 per day and “poverty” is below $1.90 per day. If the world market price was at $3 per kg as it was 12 months ago, then our farmer’s per capita income would be $1.51 per day assuming the other variables as true in my example. You see where I am headed with this?

DSCF3510Message to Big Cocoa: you really want to help cocoa farmers? Four words. Pay. Them. More. Money. And make sure it gets to the actual farmers. “Not that simple,” you say. The truth is that it is. “We would sacrifice too much profitability,” you say. Not likely. All of us in the industry understand the other variable costs and the effect higher prices paid to farmers will have on margin. I understand that it’s in your financial interest and thus your duty to shareholders to not only control the price of cocoa but keep it low (but not so low that it threatens your supply). If consumers are eating a cheap chocolate bar there’s probably a reason it’s so cheap and it’s not because the manufacturer is the most efficient company in the world. Big Cocoa has the power to give freedom to many cocoa farmers by simply paying them more money.

You might be thinking, “Why would Shawn care since they don’t buy beans from West Africa?” Over the last eleven years, we’ve paid our farmers, on average 48% more than they would have otherwise received at their farm gate and we’ve documented it here for our customers to read and review. Why? Well, we do it for our customers and to hold ourselves accountable. We want to constantly assess how we can do better. Our system of profit sharing and opening our books to the farmers in their native language is good but it’s not perfect. The system of cocoa bean buying in Ghana is so complicated that I gave up after two years of really trying to deep dive into the intricacies and crack the code. I don’t quit easily but it was just too byzantine and government controlled in Ghana to fit our model of direct trade. But, we at Askinosie Chocolate, should not let ourselves off so easily. We are part of the larger world of chocolate, even of chocolate made from beans on the backs of struggling farmers we’ve never met in West Africa. Joseph Campbell says we are called to, “participate joyfully in the sorrows of the world.” What’s “the world”? Well, that depends. Right now, to me, it means the world of cocoa beans. I often talk and write about the juxtaposition of sorrow and joy and the mysteries of both. I am at a loss though to find joy in this story. A story in which I see nothing but pain, powerlessness, silence, hunger.

I suppose then I am called to create the joy in this saga. I can think of two things that will help. First, please consider buying good chocolate this Valentine’s Day for the ones you love. Might I suggest some others than us, such as Dandelion Chocolate, French Broad Chocolates, or Harper Macaw to name a few? I am certain you will not be disappointed. There are many more. I ask that you search us out, try us and engage with us to change the channel on Big Cocoa. Second, I am not suggesting that you never buy another Snickers Bar but I am hoping that you will look into the issues I raise here and perhaps apply your mindfulness muscle to ask yourself if it is a good or bad idea to support Big Cocoa with your hard-earned money.


1. The commodity price of one metric ton of cocoa beans in 1985 was $2,342.19. In today’s dollars that would be $5,187.56, according to the Bureau of Labor Statistics CPI Inflation Calculator. The price today for one metric ton is roughly $2,000.

Go Low

Let’s go low. In my book I call it “reverse scale” and you can read all about it, the temptations of scale luring us from all sides, and why we might want to consider alternatives to “grow or die.” You have an idea? Everyone wants to know “will it scale?” suggesting that an answer in the negative diminishes its value. I suggest turning the scale pyramid upside down and propose that we ask ourselves “will this project or idea help just one person, or perhaps will it change me?” What do I mean by “go low”? You’ll see in the next paragraph. I try to use reverse scale to keep me tethered to my vocation. My trip this past week in the Philippines sourcing our cocoa beans is an example and one I would add to others in the book. I use this practice to return to my true self, to reorient my soul and point it in the right direction. Toward meaningful work. 

The setup to my story is best illustrated in two of my Facebook posts.

Facebook Post – January 2016 -One final picture from my trip this past week to Davao: this church. It’s across the road from one of the small cocoa farms we work with. Dirt floor, wooden benches, drum set, guitar and an amp. The poverty surrounding the church would break your heart. It did mine. I’ve probably seen 100 churches like this. Without fail, I am always moved when I step inside. No exception this week. Something happened inside the church and I will write about in greater detail later. Jesuit Priest and author Father Greg Boyle talks about meeting Jesus in “low places.” This place was one of those and I’m thankful to have experienced it.

The church in 2016
Justin and his sister in the church – 2016

That’s what I mean by “go low.” I remind myself to seek out the low places so I can have the greatest chance of encountering the Divine.

Facebook Post – January 2017 – Back from Davao with one final post . . . His name is Justin. The little boy in the center holding the ball. He will be 4 in September. I met him last year on my trip to Davao. I’ve seen a lot of poverty over the years up close and personal here at home and abroad. There are times, albeit fewer than you’d imagine, when someone catches your eye and breaks your heart. One reason that it doesn’t happen more frequently is that I might just be a heap of tears on the ground if I let it penetrate me more often. So I see tragedy and move on. Not with Justin. He lives across the street from a farmer where we buy beans. I happened to stop at a tiny church about 20 feet from his “house” last year. I saw him when I got out of the truck. Justin had a distended belly, bulging eyes, a gunky runny nose, no clothes on, no parent around just siblings. He was clearly sick and extremely malnourished. For some mysterious reason he looked at me and in a split second I connected with him. A few minutes later I was in the nearby empty bamboo church with a dirt floor and turned around and there he was sitting on the pew with his sister. It kind of freaked me out. It was almost as if he just appeared there. I went about my business touring the farm across the road but could not get him out of my mind.

One of my hosts, Mimi, agreed to look in on him for me and help me. I came home and my friend Dr. John Waites  did a Skype “exam” of Justin. It was made possible by Mimi bringing Justin and mom to a decent internet connection. We then bought him a bunch of fortified infant formula which mom agreed to make sure he received. One of our employees, Dina, was traveling home to Davao the following month. She brought him a ton of Dr. Kerri Mcdaniel Miller‘s wonderful re:iimmune product. Mimi continued to check on him and he was improving.

I brought him a little t-shirt and plastic ball and more infant formula. He loved that little ball and would not let it go. The bottom line is that he is much improved. It’s true that he is just one of hundreds, if not thousands of children, within a few mile radius in the same circumstance. So why him, why only help him? Well, the only thing I can say is that he looked at me and somehow pierced my heart unlike anyone else on any of my other trips. In some ways, upon reflection, I think it was God looking at me through Justin’s eyes.

Justin and his siblings during my 2017 visit 

I saw him for a 3rd time this past week. He lives just a couple of miles from Baguio Central Elementary where our school lunch program will be starting its 3rd year soon. It’s also just a few minutes away from our cocoa bean fermentation and drying facility. One tiny experience in 2016 in this remote place on the planet has provided me with a thread that I can hold on to and use to keep coming back to sew one more stitch in the patch of who I am, my true self.

Justin continues to improve. There are still some health issues but without a doubt he’s getting better and better. I brought him a few gifts this week that I am sure he will share. Also bought him some more fortified milk.

A common way to see this story is the almost unbearable recognition that the destitute poverty in this place is so overwhelming that the insurmountability of it leaves us paralyzed. We think to ourselves “I want to do something, but it’s too much” and defeated we do nothing. We conclude that it’s so desperate that helping one person might even be wrong because “what about the others?” You see all of Justin’s siblings in the photo and they are just as deserving of any tiny help I might offer.

Remember, I have not purchased food for life for Justin, I did not find his family a new house, I did not offer to pay for his college, I did not do anything monumental. What I did do is visit him three years in a row after his eyes locked on to my heart. In doing this little thing year after year I am sending this message to Justin and perhaps his family: I see you, I care about you.

Jean Vanier, Catholic theologian, author, and founder of L’Arche, the international federation dedicated to the creation and growth of homes, programs, and support networks for people who have intellectual disabilities, would have something to say about this. He would say that in the face of this sorrow we can go deeper within ourselves in silence and solitude to become men and women of peace. In other words, these real life human experiences cause us to deepen our own interior lives which bring about change in us. He points out that in the seeming hopelessness we can help just one person and remind ourselves that the strong need the weak so we can see our own poverty. So we can become human. And “help” may mean simply listening with full presence. Vanier would say that in helping the Justins of this life we are little lamps together forming a brighter glow in community with thousands of others doing the same thing. That is true sustainability.

Justin this past week – January 2018

Near the end of our visit, out of the blue, Justin’s mother asked us if we could help her become a cocoa farmer. She has no job now and really no way to support her family. She has access to land, she said, as an Indigenous Person, and seedlings. Our lead farmer partner, Peter, was with us and he gave her his word that he would assist her in this goal. Who knows where this will lead but rest assured I will follow up and see what I can do to help in her endeavor.

  • Who is your Justin?
  • Can you think of a time when you talked yourself out of an idea because it was not “big enough” in the eyes of our turbocharged culture of grow or die?
  • Can you imagine how a thread of reverse scale in your life can keep you tethered to your vocation, the thing that called you to the work you loved in the first place?
  • Where are the low places you can intentionally go to seek out these tethers?

In a mashup of Boyle and Vanier I say we can find humanity and divinity in the low places of relationships, pain, sorrow, loneliness, poverty, regardless of religion. This is the place where we can see our true selves. It’s something we return to again and again throughout our lives not mistaking these encounters as the destination. No, they are only glimpses that give us the reminder “Oh, I see. This is who I am.”

Barely Better Than A Poke In The Eye With A Sharp Stick

At least for now.  It’s going to get better real soon.

It’s 2:30am and I am sitting here, outside, at domestic terminal #2 of the Manila airport on a metal bench, basically in the dark, waiting for the terminal to open so I can catch my 4am flight to Davao. What about waiting in the Admiral’s Club you ask? Ha ha. That’s funny. I ended up taking the bus down here. I usually walk but everyone said it’s too dangerous this time of night.  After 40 hours of travel so far I needed to knock out the cobwebs [Springfield > Chicago > Hong Kong > Manila > Davao]. I took a minute to duck into a restroom to deploy one of my travel secrets (acquired from my Africa travel partner Dr. Tom Prater): put on a fresh shirt and socks. I wish there were words to describe how good those socks and shirt made me feel. A “new man” as it were for at least a couple of hours. The humidity is thick. It’s almost the point in the trip when I say to myself, “What the hell am I doing this for?” but that will come in a few hours when I have arrive at my hotel and check in around 7am. Then I will start my work day. Unpacking my little carry-on in my room, that’s when I will say that.

I often talk about the mashup between suffering and joy in the book. The almost mystical nature of that recipe can really get you down and then take you up to the mountaintop in one fell swoop. There’s a catch. Most of the time [read: never] we don’t get to decide how much of either to put into our concoction. Don’t get me wrong this is not full on suffering. It’s low grade uncomfortable.

[This part written during my 16 hour flight from Chicago to Hong Kong]. This trip marks my 10th year of visiting Davao and working with the same lead farmer all of these years. I know his wife, kids, and grandkids. I’ve been to church with his family and I know his pastor. I have had many many meals with him. Everyone who knows me knows that I love this kind of travel. I still stress out the week before I go with all of the things to do piling up before I leave. Even after more than 10 years of sitting on these benches it remains exciting.

I can think of two reasons why I still do this and they both might apply to your business too.

First. Quality: I’ve written extensively about the inseparability of the way we are as a company and the quality of our chocolate. The same applies to your work too. Who we are and how we behave in 90% of cases is inextricably bound up in the thing we make or service we provide. Pretty soon I will have meals with farmers, inspect the next crop of beans I am currently buying, give feedback on last years crop, test roast some beans over open fire, check moisture content and distribute a profit share on our last crop. All of these things impact the quality of the beans that we will receive in a few months. Some might say, “Sheesh Shawn, do you really need to go every year? You’ve been doing business with the same folks for all this time. What could possibly happen? Couldn’t you just skip a couple of years?” The answer is an emphatic “no” that I need to go. The minute we let our focus drift from quality then the end of the slippery slope is a product tasting like sawdust. After a few years we’d all be scratching our heads at the factory asking “how did that happen?” We know how this happens! It happens when we no longer practice the tough stuff because we listen to a little voice in our heads (that sounds an awful lot like our own voice, which is very persuasive) and says “You’re an expert, you’ve seen these beans for 10 years, it’ll be fine, your body is not as young as once was and when you’re sitting outside the domestic terminal in Manila you’ll beeee soooorry.” But, the question is: are we professionals or not? Are we going to run wind sprints or not? Are we going to do one more pull up or not? Yes. That’s what we do. That is how great chocolate is made. How do you think it is that we’ve made great tasting chocolate CONSISTENTLY for over ten years? This is how. I am not saying there’s never been an off crop year. What I am saying is that we’ve been doing wind sprints consistently for over ten years. I am certain that if you’re making something great then you’re doing them too! Almost anyone can make a great thing or have a great service for a year or two. Pounding it out through many batches of suffering and joy year after year after year means you’re doing the hard work even when you want to ask yourself “Why the hell am I here?” It’s not lost on me that our farmers might have thought this same thing to themselves toiling, struggling in sometimes physical pain and exhaustion only to do it all over again tomorrow. We do our level best to make it worth their while (read more about that here).

Second. Another no less important reason I do all of this, go to the trouble, endure, is that it’s a tether to my vocation, the work that drew me to starting a chocolate factory so many years ago. Sure I could send someone else to do this. And I have taken others from my factory to other countries. I am not the only person in my factory who knows what a great bean looks, smells, and tastes like. But, as I said in a keynote talk I gave on Friday at 417ThinkSummit, I know something good is going to happen on this trip. I don’t know when, where, or how this will be but I know that I will have a glimpse of my true self here. The reason I know it is because it’s happened so many times and I am open to it. I am open to encounters of joy and sorrow. So being here is one of my tethers to this work. It means that I won’t float off under the disguise of scale and growth and delegation and management disconnected and unable to the reach human connection that brought me to this place in my life. I know you can think of examples of tethers in your business, those things that brought you there. They’re still there waiting for you. But you’ll have to re-establish the habit of returning to this discipline of staying tethered. No matter what.


Sorrow At Work: A Bereavement Policy

You would think since I co-founded (with Dr. Karen Scott) Lost & Found Grief Center in Springfield, Missouri nearly 18 years ago, am on the board, and have facilitated a teen group on and off for many years that I would have done this before now. It’s embarrassing actually. Backing up, at Lost & Found we provide free grief support for children and teens who have experienced the death of a loved one. If you’ve read my book you know that this place is near and dear to my heart. We’ve served thousands of children and their families over the years.

Sheryl Sandberg, Facebook COO, was interviewed not long after her husband died unexpectedly and said the company would be adding a bereavement policy to its benefit package. When I heard about this I had to get my hands on the new policy which was not easy but I did. They now offer 20 days paid leave in the case of the death of an immediate family member and 10 after the death of an extended family member. Of course they have great benefits, they’re Facebook, one of the most valuable companies in the world. I wanted our little company of 17 full time employees to have our own bereavement policy. We already have a maternity/paternity policy. For tiny companies these benefits can be very expensive and challenging to execute. But, as my grandma used to say “we’re makin’ it.”

There are many reasons we small business owners should follow Facebook on this idea. First, it’s the right thing to do. It sends a message of compassion that will be heard. Second, it makes financial sense as studies estimate that American companies lose tens of billions of dollars in lost productivity because employees cannot focus on work [citations omitted – google it]. Third, grief is a workplace health issue and as an educated society we need to work on this and treat it with the respect it deserves. Fourth, we don’t need the government to solve this problem because businesses can do it and lead the way together.

Ten days is not “enough” and neither is ten years because guess what? If your child dies your grief will never end. Ever. Or how about the man whose wife died and he was left with five children under ten? He needs more than 10 days. We implemented our new policy Friday. Feel free to copy and paste or use this to consider your own bereavement policy. What we’re trying to do is say “We recognize this death in your family, we see you and care about you and will pay you for this time off.” Of course we cannot “fix” the pain but we can participate in the sorrows of our coworkers as best we can.

Please consider joining us and implement your own bereavement policy. Once your employee returns then the work of learning the language of a broken heart begins in earnest. I hope your town has a grief center like Lost & Found that you can suggest to your employees who are learning to walk with their families in grief.

Thank you Sheryl Sandberg for bringing this to our collective attention in the midst of your profound sadness. Here is our policy for you to cut, copy, paste and revise:

This policy applies to employees who qualify for PTO. Non-qualifying employees should see their direct supervisor to address cases on an individual basis.

Askinosie Chocolate allows employees up to 10 paid working days on the death of an immediate family member. An immediate family member is a spouse (same/opposite sex), a domestic partner (same/opposite sex), and children (including step-, a domestic partner’s, or a foster child).

Askinosie Chocolate allows employees up to 3 paid working days on the death of an extended family member. An extended family member is a parent (including step-, in-law, and domestic partner’s), a sibling (includes step, in-law, and domestic partner’s), a grandparent (includes step, in-law, and domestic partner’s), grandchild (includes step and domestic partner’s).