Archives September 2014

Thinking About Following Your Dream? Just Double Up on Your Lexapro (Part 2)

In Part 1, I described how I followed my dream leaving behind a lucrative criminal defense law practice to start a small batch bean to bar chocolate factory.

In summary, I felt as though I might die if I did not find another career. I fervently looked high and low for the next thing in my life. Everyday for five years I prayed that God would give me something else to do and in short: I found chocolate. I left the law, the stability of a growing practice, and great money, to follow this chocolate mystery. Or was it really a siren song?

My wife sensed that something had been stirring in me and knew that I was not happy. She knew because I told her and could clearly see that I was on the hunt for something else. She had been a nurse and then a homemaker, and not just any homemaker but the best of the best. She was and is the rock upon which our immediate and extended family rely.

When I told my wife, Caron, that I wanted to start a chocolate factory and quit my law practice she looked at me calmly, lovingly and asked, “Can’t you just double up on your Lexapro?” “No,” I said “it’s not that simple. I don’t think the dose can go that high. I cant do this anymore.” She opened up to me, with tears in her eyes, that she was unsure if our marriage (22 years at the time) would withstand the stress of this chocolate venture of mine. I know now that is what she actually said but what I heard at the time was: “you need to be happy and we will find a way to get through this.”

There’s a lot of talk about people switching careers to follow their dream. Entire books and websites are devoted to the idea. Google pulls up 212 MILLION hits on that phrase. There are many reasons for this desire to switch including boredom, the search for meaning in work, or the adventure of something new. It’s not usually about more money. We all want fulfillment, adventure, and inspiration from our work. What’s not discussed very often is the downside to taking the leap from one good career to the next. Or that sometimes it can be better to stay with the devil you know, than trade for one you don’t.

If my grandpa had still been alive when I was contemplating the jump from law to chocolate I would have consulted him for sure. He was a simple, gentle, hardworking farmer who lived with my grandma on the same farm for over 60 years. They woke up early to milk the cows, plow the fields (behind a mule in the early years), work the garden, milk the cows again, and feed the chickens. They went to the same church every Sunday. They loved and helped their neighbors and vice versa. They were not rich or poor.

They were kind, unassuming, quiet, giving, and the happiest people I’ve ever known. I would have asked my grandpa about all of this and told him what I was thinking. He would have looked at me with a gentle confusion: “What do you mean you’re not happy? I don’t understand Shawn. You went to law school, you make good money, you work hard, and you want to leave that to make chocolate?” There would have been no way to respond to him because the concept would have been foreign to him in every way. The thought of giving up farming because he was not happy wasn’t on his radar. It’s what he did — he farmed.

From Walker Percy’s “The Last Gentleman:” “Lucky is the man who does not secretly believe that every possibility is open to him.” I had the mistaken notion that I could do whatever I could dream — up to and including neurosurgery (Ok… Maybe not that one). To all of my risk taker brothers and sisters out there, I hear you loud and clear: there would be no progress on earth but for those who dared to attempt what seemed impossible, only to make it reality!

Before I get too far in this “Don’t follow your dream” diatribe, I would like to approach the bench with a sidebar. Here is the deal. Our business was profitable after only a couple of years and we continue to push right on through the most difficult economy in my lifetime with double digit growth year after year. I have the chance to work with my daughter Lawren every day.

Before my dad died, it was my dream above all dreams to work as a lawyer with him so working with Lawren is indeed a real dream. We open our books to farmers — translating our financials into whatever language they need — and share profits with them. We take local students to Tanzania in our Chocolate University program.

Our little 14 person chocolate factory is sustainably feeding lunch to almost 2,000 children a day in Tanzania and the Philippines with zero donations; so far over 750,000 meals funded. I have had the chance to work directly with farmers and travel to their homes and farms every year since I started this business in 2005. I drank water from a water well that we drilled in a small village in Tanzania and will never forget that moment as long as I live.

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But. . . I was selfish for not considering the stress, the wear and tear, the pain that this would cause my wife Caron. In the end — she was right — “following my dream” almost destroyed our marriage.

In some ways I lost a sense of stability in my search for meaningful work. With the benefit of reflection, I respect my grandpa’s 60 plus years of farming and continuity of life even through very difficult times. I admire people who work at one place or dedicate themselves to one vocation for decades. The devout monks of the world (of all faiths) share the tradition of stability in work, in life and in faith. The monastic tradition of stability is needed for monks as a grace of perseverance and commitment in order to live out their lives. One of the things I’ve learned from Father Charles Cummings in his book Monastic Practices is that I could give any work dignity by my thought and attitude. My career does not have to define me. I can give the task dignity by what I give it not what the work gives me.

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The bottom line is that if the Ghost of Chocolate Future had swept me out of my bed in the middle of the night and hovered over all of the scenes of stress, the challenges (read my post of Direct Trade), tears, money, and pain that would transpire then I would not have taken the chocolate path. I would have doubled up on my Lexapro and continued my law career. However, I am grateful that the Ghost did not appear. I am where I am supposed to be on this new journey filled with joy and truly few regrets.

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Just before I found this new career I had a strange but strong gut feeling that I would have the chance to experience joy on another level. Almost like walking through an imaginary door. It was not my dream to make chocolate; it was my dream to have a new path, a new inspiration, and challenge. Chocolate is the conduit that has given me two things: first, the opportunity to make something with my hands that people love from Tokyo to Stockholm, from San Francisco to New York; second, peace and personal fulfillment that surpasses what I am able to even comprehend right now.

Follow Your Dream or It Just Might Kill You (Part 1)

In 2005, I was a criminal defense lawyer in Springfield, Missouri. I spent nearly 20 years defending people accused of the most serious crimes imaginable. I developed a reputation for winning, for aggressive cross-examination, and most of all the dedicated work of “leaving no stone unturned.” I loved the courtroom and everything that surrounded it. I loved the minutia: what many would call boring but what I called the difference between the death penalty and a not guilty verdict. I reveled in learning new things about DNA testing, blood spatter, gun shot residue or carpet fiber analysis. I didn’t really think about the money, but I made a lot of it. I came to the realization, however, that if I did not find a new career that this one would probably kill me. And not even so much from the myriad of death threats, although those were certainly shocking). I began to stop loving it and ultimately could feel it’s toll in my body — specifically in my chest.

After a nice stay in the hospital, my doctor explained that my chest hurting was not a heart condition. (Note to lawyers: if you tell your doctor that your chest hurts he/she will put you in the hospital.) Not a heart problem, he said; but I should talk to a psychologist. So I did that.
While the law is noble work filled with many attorneys who proudly and valiantly fight to defend their clients, there are some who should have left the profession long ago.

I remember listening to some of the older lawyers sitting around the “lawyers lounge” (a room for lawyers with a Mr. Coffee pot) on the ground floor of the courthouse, complaining about judges, life, clients, other lawyers, life, and life. I did not want to be that. I did not want to be 70, drinking coffee with the boys and bitching about my life while I waited for a hearing in court.
People have asked me if there was a “moment” when it hit me that I knew I had to leave the lawyering business. Yes, there was a moment. It was just before closing arguments in a murder case that was particularly emotional for me and it struck me that it was over. I won that case and continued my successful practice for several more years but I knew I needed to begin searching for another passion.

I had no hobbies — except for taking my daughter to Backstreet Boys concerts — and didn’t know how to be comfortable outside of a courtroom or the office. So I prayed a simple prayer every day for five years that went like this: “Dear God, please give me something else to do.” My type A personality ensured my radar screen was filled with dozens of business “opportunities.” I did eventually take up a real hobby: grilling. I bought a Big Green Egg and then a second one.

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My path winded from BBQ ribs to baking to making chocolate desserts to . . .

On my way home from a funeral of a distant relative in 2005, in a flash, I had the idea to “make chocolate from scratch” but it must have been the more concretized version of a crazy notion that has been fluttering around in the recesses of my brain for some time. And why not? It was certainly a challenge and I thrived on challenges. Within a few months of that flash I was in the Amazon studying cocoa farmers’ post-harvest techniques and how they influence the finished chocolate’s flavor.

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I was inspired in the Amazon and upon returning to Springfield I put my plan together of how I intended to leave my practice and start a chocolate factory. I got a table top grinder and my first small bag of beans and started making chocolate in the kitchen. My wife, Caron, wanted me out of her kitchen so I started making it in my law office kitchen.

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Secretaries and paralegals helped me. It was not uncommon for me to be in court on a serious felony case in the morning and making chocolate in the afternoon. I took on a law partner to help me wind down my caseload. In time, we bought and restored a building in an area of town that needed people to buy and restore buildings. Then there was the 100 year old 6,000-pound granite melangeur from Germany, and so on. I convinced more of the family to help — especially my daughter Lawren, then a teenager, and my son-in-law Kyle. I put our entire life savings into this venture about 10 years ago.

I don’t look back on my law career other than the occasional itch to cross examine a lying expert witness. I don’t miss the money because Caron has managed to take the fraction [about 15 percent — yes that’s right — read that again] of my former salary and make it work. People ask: “Did you always love chocolate? This must have been a lifelong dream.” Not really — to either question. I liked all chocolate, basically never met a dessert I didn’t like. I was not a connoisseur of anything, did not know how to manufacture or fix anything, beyond a paper jam in our copier. But, I went for it.

Something happened once I took my first step to bring my plan to reality. I would like to report that the Universe opened up and obstacles magically disappeared, but that’s not what happened. Other lawyers thought I’d lost my mind and tried to talk some sense into me. I appreciated their concern but my days in the lawyer’s lounge were over and Askinosie Chocolate was born.

I am thankful I took the steps to listen to my body and mind about moving to another career even though it took me five years to find it. I wanted to do something with my hands and find a craft that would take me a lifetime to master. I have spent nearly 10 years and thousands of hours working on my chocolate making and business skills and have yet to reach perfection.

This path has given me the chance to love and serve in ways I never thought possible. I have been able to travel all over the world, start a company that turns a profit, allows us to share profits with farmers, and all the while produce award winning chocolate and sell it around the world. Our message is that a few people in a small company can have a big impact, all while creating a high quality product.

Stay tuned for Part 2: Thinking About Following Your Dream? Just double up on your Lexapro.