Archives 2019

Guitars & Grief: Cobblestone Mountain

If you listened to me play the guitar for 10 seconds you’d think I know what I am doing, at 20 seconds  . . . not so much. There’s only so many cool sounding ways to play Smoke On The Water and La Grange. My parents bought me a second hand Gibson LG acoustic guitar when I was 12, the year my dad was diagnosed with cancer. He was sick for a little over two years. 

Hard to believe that it’s survived all these years . . .

In September 1975, three months after my dad died, the Ozark Mountain Daredevils released The Car Over The Lake album. I played one song on that record over and over and over to the point that I might have worn it out. The song was “Cobblestone Mountain” written and sung by Steve Cash. It’s a slow and haunting song that is easy to sing along with and I did. Repeatedly. My Magnavox record player with two speakers was perched on my dresser in my bedroom. I’d put the song on, sit on the floor alone, my back against my dresser and could feel the vibrations of the music. 

Cobblestone mountain it was made by hand

From the magic and mortar of a cobblestone man

Cobblestone mountain it was laid by hand

From the magic and mortar in a cobblestone land

Magic and mortar in a cobblestone land

I have no idea what the song means but I didn’t need to know. I felt it. I sang it and I learned how to play the C and G chords on my Gibson and played along with it. To me it was a kind of Gregorian Chant. That song, that music, Steve’s voice, my guitar, those two chords, my voice, all contributed in a mysterious way to my healing. 

Steve Cash, Ozark Mountain Daredevils. Photo provided by Allison Cash

Dr. Karen Scott, adolescent grief expert and co-founder of Lost & Found Grief Center, says “Music is an avenue to the soul. It touches us in places like nothing else can. This begins when we’re very young. It’s why we use music therapy for grieving children of all ages at Lost & Found.” 

My friend, Abby Mercer, music therapy intern, said my experience was not surprising at all: 

Music is so effective as a tool for therapy because it is a multi sensory experience. When you listen to music, you are engaging with cognitive, physical, and emotional elements. Music is also an incredibly validating experience for people going through the grieving process. We often connect with sad songs when we are feeling sad because it is validating to know that someone else has had those feelings. Physiologically, music can regulate heartbeat, decrease blood pressure, and increase dopamine in the brain. Making music, whether playing an instrument or singing along to a song in the car, is a very healing experience both emotionally and physically. Music is the only stimulus that activates the entire brain, so it allows us to process emotions more effectively.

Amen Abby! That explains everything. I’ll have some more of that please. 

How could I have known back then that one day Steve Cash’s daughter in law, Allison Cash, would become our Chief Operating Officer at Askinosie Chocolate and serve on the board at Chocolate University. A few years ago I was fortunate to have lunch with Steve and thank him with a lump of gratitude in my throat that made it hard to talk. He was so kind. Sadly, Steve Cash died a few weeks ago. I can hope that his family will find a sliver of comfort and peace in the healing music he leaves behind. 

I’ve worked with our teen group (those who have experienced the death of a loved one) at Lost & Found for about 8 years as a volunteer group facilitator. I’ve seen the healing power of music first hand. Grief can be gut wrenching hard work. It’s not something that happens to us. It’s something we do. Grief is a language of love that we can learn even though we would have chosen another language to master if given the choice. Music can be a balm for our broken hearts. It was for mine and remains so to this day. I still have that old guitar and occasionally play it just to see if I still know Smoke On The Water and Cobblestone Mountain. 

My advice: if you know a heartbroken child you might consider buying him or her a guitar this holiday season. It could be just the thing their soul is yearning for. It need not be expensive. Anything that will play a C or a G will do. 

After 43 Cocoa Bean Origin Trips This Is How I Pack

Hint: It’s not about the chocolate, it’s about the chocolate.

You’re looking at my organized mess for origin trip #44 to Tanzania. Lawren and I are departing tomorrow. My number one rule is that everything must fit in a carry-on. Period. I stopped checking bags in 2006 when mine were lost somewhere in Tapachula, Mexico. I have used an Osprey roller bag with a daypack attachment for many years. What’s great about this bag is that it fits in the overhead, has backpack straps in case I need them and the best thing is that I can attach my daypack to it and relieve my shoulders walking miles through an airport. 

All of my origin trips are near the equator, hot, humid, and often remote. As you can see I take a lot of stuff with me and my tasks are fairly similar on each trip. First, I always bring massive amounts of chocolate for farmers to taste. This week will be enough for 60 farmers. In order to do this I take one frozen polar pack (it’s not liquid when I pass through TSA and I keep it frozen along the way). I use a reflective thermal envelope to keep it cool once I arrive. I take roasted cocoa beans so they can taste our latest roasting profile and see how we try to dial in flavor. Second, I bring profit share documents; essentially our financials and a calculation of the share in English and Swahili (since I will be in Tanzania next week). Third, I always bring gifts for our farmer friends. This time you will see 100 orange pens in the photos imprinted with the farmer coop name and ours. This was Lawren’s great idea and the farmers will love these. We’re also bringing gifts for the Empowered Girls/Enlightened Boys graduating students. We’ve also packed notes from our local middle school summer school students to the kids in our after-school program in the village. The coolest gift is a big banner commemorating our Academy of Chocolate Award for our “Tanzania Peppermint Dark Chocolate”. Every award we win we share with farmers in some way. The farmers will hand this proudly in their office. Another great idea from Lawren, this banner highlights the farmer cooperative and they will love it. 

You’ll see I’ve packed a can of my favorite sardines, some pistachios, and not pictured a box of Good & Plenty, and an airplane bottle I filled up with Macallan 12 year old single malt scotch (a Christmas gift from Lawren). Why? Because while I am there I will visit my good friend Mr. Livingston, an elder, cocoa farmer, and husband of the coop leader Mama M’Poki. I will be in his home and I always bring him something special and this time I wanted to share some of my favorite snacks and a sip with them. At first glance they might not be the “perfect pairing” but they are for me and they will be for him too. 

Do you see the theme here? I first pack my little suitcase for relationships and everything else comes after that. 

My list below is pretty self-explanatory. Some things require a mention. Since I cannot afford business class tickets — and yes I do covet those seats on transocean flights (more like beds) when I pass by and walk another 30 rows to my seat — I do some things to make my journey a little more comfortable. I spring for the Admirals Club, it’s not inexpensive but a lifesaver on some trips even though I am sick of carrots and humus. My American Express card comes with a Priority Pass membership that gets me in to airport clubs/lounges all over the world. Most of them are about the size of a two bedroom apartment. However, it can be a really nice place to relax on a layover after a 13 hour flight and they might have a hot shower and a comfortable chair. Another thing you might notice in my in my small bag is a tube of Aesop after-shave lotion. I put that stuff on my hands and face mid-flight and it’s super rejuvenating mainly because it smells great. Another luxury is my Bose Noise Canceling headphones which make a huge difference. 

I pack a small bag (Peak Design, but could be anything) that holds the main stuff I’ll need in-flight inside my backpack for long flights. I use a carabiner and hang it on the seat back in front of me. It fits inside my daypack and I pull it out as soon as I find my seat and I put everything else in the overhead (my pack attached to the Osprey). Now I have unencumbered floor space and everything I will need for the next 14 hours or so right in front of me. 

Without further adieu, here’s my list . . . .

My Packing List

I use an Osprey carry on with a small backpack attachment. 

-GIFTS!

Clothes
-I pack all of my clothes in 2 Eagle Creek ultra-light compression cubes. These are a must for me as I would not be able to fit all of this without them. My brother Jason gave these to me several years ago. 
-2 pairs long pants (lightweight quick dry and a pair of jeans that I wear)
-1 nicer long sleeve shirt
-1 t-shirt
-4 daytime shirts for sun, heat, and humidity
-5 pairs of underwear (most places I stay can do laundry)
-3 pairs socks
-1 pair shoes that I wear. My main requirements: lightweight, durable, lots of arch support, maybe water-resistant. They must  be able to take lots of walking, standing, hiking on farms. Lawren swears that bringing an extra pair makes all the difference but I don’t have room. I buy rubber boots for $15 at origin during the rainy season and give them away before I leave.
-hat 
-belt
-hoodie/pullover (for plane and nights)
-Ultra lightweight raincoat (by LightHeart)
-Sleeping sheet insert (in case of a really questionable hotel bed)
-Pillow case (see above)
-washcloth

Toiletries Bag
I keep this packed all of the time
-I use the Osprey Ultralight
-deodorant, toothpaste, toothbrush, razor
-Mosquito repellant
-Sunscreen
-Shout wipes
-Small roll [not the whole thing!] of toilet paper with cardboard out in plastic baggie
-shave cream
-dental floss
-lip balm
-razor

Med Bag
I keep this packed all of the time
-Eagle Creek small compression cube 
-Malarone – anti-malarial
-Imodium
-Cipro
Re:iimmune
-Benadryl
-Ibuprofen/Aleve

Gadget Bag
Always packed 
– Flash drive
– iPhone to HDMI adapter
– REI Travel Adapter (no longer available) but like this one on Amazon.
– Wall charger / 4 USB
– Macbook Air charger /cord
– extra lightening cord
– Bluetooth speaker
– USB plus battery
– black electrical tape to cover gadget lights
– “Polar pack” to keep chocolate cold
Rode VideoMic for iPhone
Rode Lav mic
– Fuji X100T camera
Joby GorillaPod Kit tripod

Mini-Bag [Design Peak] (daypack)
Always packed
-Passport! [make sure more than 6 months before expiration]
-Priority Pass Club Card
-Yellow Fever Card
-Bose noise canceling earbuds
-Gum
-Protein bars
-pens
-aspirin
-extended iPhone battery case 
-Kindle + charger
-iPhone charger
-wallet
-eyeshade
-ear plugs
-iPhone charger plug
-Nixall sanitizer
-almonds and crackers
-Wisps
-Aesop after-shave lotion

CASH
–   personal
–   profit share
–   credit card
–   debit cards
–   extra credit card

Yes! It all fits.

Digging deeper . . .

  • Read more about my relationship with Mr. Livingston in chapter 5 of my book Meaningful Work: The Quest To Do Great Business, Find Your Calling and Feed Your Soul.
  • Is there something you can wear or pack that centers you? For me, it’s my Rosary bracelet. When things are going awry on the trip or not working the way I’d planned (frequently) I might take take the bracelet off, hold it, look at it and pray a brief mantra and find my way back. I also use 5 bells that go off on my phone the same times each day and those remind me of a one sentence prayer to say which more often than not brings me back to center “With you, O Christ I live in hope.”

Child Labor in The Chocolate Industry

To Our Customers,

I thought it was important as the CEO/Founder of Askinosie Chocolate to speak up again about this very important issue. Chances are, you’ve seen last week’s viral Washington Post article, “Cocoa’s Child Labors” detailing how much of the world’s commercially produced chocolate is made from child labor (a lot). Sadly, this fact is not new to us. In fact, when I founded Askinosie Chocolate in 2005 I was inspired to base our company on Direct Trade practices specifically to combat the issues of child and slave labor in cocoa.

I have four thoughts on this issue as it relates to Askinosie Chocolate.

1. I’ve never seen any evidence of child labor where we source our cocoa beans in 14 years.

A few weeks ago I returned from my 43rd origin trip since founding the company. We currently source our cocoa beans in Tanzania, the Philippines, Ecuador and the Amazon (near the border of Peru and Ecuador). I have been visiting our partner farmers and their farms annually since 2005. Some of our Direct Trade relationships are over a decade long. I can report that I’ve never, not once, seen anything resembling child labor. We’re proud that we can ensure that our chocolate is made without slave labor– child or otherwise. This is Direct Trade, which we’re proud to pioneer in our industry. Lawren Askinosie, our CMO and my daughter, works hard sharing these stories on our website and on all of our social media channels. It’s also worth noting that our farmer cocoa bean contracts prohibit the farmers from using child labor. Could I have missed something? Of course, but over the arc of time in all of these places it is unlikely. Through the years you’ve come to trust us in the same way that I have come to trust our farmer partners when they tell me they do not use child labor.

2. The issue of child labor in cocoa is a subset of a larger farmer economic problem.

I’ve previously written here about the complex web of extreme poverty facing most of the world’s cocoa farmers. Suffice it to say that many cocoa farmers in West Africa (the epicenter of the Washington Post story) are living just above $1 per day. You read that right – one dollar. That is way below the United Nations definition of “extreme poverty” which is $1.25 per day. It is no wonder that cocoa farmers living as modern day slaves “hire” children to work on their land to harvest. The Big Cocoa companies – the ones profiled in the Washington Post article (and others) – can build hospitals and schools in West Africa as consumer facing marketing campaigns but that will not minimize the fact that the price of cocoa has not changed in over 30 years when adjusted for inflation. The price is probably lower now than 30 years ago.

3. We wrote a book detailing our Direct Trade sourcing practices.

I mention this not to sell more books but to say that I’ve spoken, thought and written about the issues of cocoa bean sourcing and supply chain a lot. Lawren does a great job of distilling the tenets here. For brevity the headlines are: (1) we start with excellent cocoa beans of the highest quality, (2) we are financial transparent, open our books, and profit share with farmers, (3) our farmer partners practice sustainability and responsibly farm their crop, (4) we ask our farmers to use socially sound practices like fair wages to laborers and that they use no child or slave labor and (5) we visit our farmer partners annually and have since day one and chronicle each trip.

In practice this might mean something as simple as helping a small farmer group open a bank account at said bank so we can actually wire them money directly. Or it might mean something as complicated as assisting a farmer group in becoming their own exporter thus reducing middle men and women in the supply chain so they can keep more money.

Speaking of money, on average over the last 13 years we’ve paid our farmer partners 55% more than they would have otherwise received at “farm gate.” This is real money. You can read all about it in our Transparency Report. It’s not moving the needle in the world of cocoa but it is a place of beginning. It’s a little lamp that we can shine together.

Why? What’s this all for? It’s the right thing to do and it makes for better tasting chocolate. I could sum it up in two words: mutuality and kinship.

4. We not only pay more for cocoa beans but provide positive opportunities for children where we source our beans.

We sponsor and staff 3 Empowered Girls clubs and 2 Enlightened Boys clubs (which we founded because we could not find one) in Tanzania where we source our cocoa beans. Several thousand young people have graduated from these clubs where we teach life skills, self esteem, visioning, and reproductive education just to name a few topics.

We have a feminine hygiene project in which we provide all of the Empowered Girls club members with pads, underwear and soap so they can attend school during those times. Previously, they had to stay home from school without access to these basic necessities.  

We’re building a pre-school right now in Tanzania for 300 little ones because this early childhood education is a vision point for our farmer partners. We’re funding construction and they’re running the school which will be open in January 2020.

We’ve provided over 1.1 million school lunches to malnourished students in Tanzania and the Philippines without any donations, all 100% sustainable through our A Product of Change project. We’re now supplying school lunches to 400 students a day at an elementary school in the Philippines with the sale of Tableya. We monitor height, weight and school attendance.

We founded a program called Chocolate University when we started the company to engage students in our neighborhood. We have an elementary, middle, summer and high school program inspiring young people that business can be a force for good in the world and that there’s a world beyond Springfield, Missouri. The high school program is an intensive business immersion experience for local students that we actually take to Tanzania to meet the farmers we do business with and see how all of this works from a front row seat.

I presented this topic just last week to students in our C.U. summer school program so they can learn the realities of child labor in cocoa farming.

Wish there was something you could do? Luckily, there are dozens of craft chocolate makers whose bars you can purchase to satiate your chocolate fix while also ensuring it was sourced ethically. Vote with your dollars! Demand more of the companies you buy from. We all deserve better, especially the men, women and children on whose backs most of the world’s chocolate is made. From the bottom of our hearts, thank you for taking the time to read this and for caring about where your chocolate comes from. We couldn’t do what we do without your support of our mission.

Want to dig deeper  . . .

  1. Learn how you can use the principles of Direct Trade in your business then read our book, Meaningful Work; especially chapter 4.
  2. Read the Washington Post article.
  3. Watch this Facebook video where I try to explain the nuances of traceability and transparency throughout the cocoa supply chain and why we should think twice before purchasing those $2 chocolate bars. Basically what I’ve attempted to say here above.
  4. Our local NPR affiliate did a nice story you can find here in case you want to listen.
  5. Read my previous post here detailing the income of farmers in West Africa.
  6. Follow the research and advocacy of Cocoa Barometer much of which informs my own understanding of the financial plight of cocoa farmers in West Africa.

We Won Gold This Week: And I’m Over The Moon, But Not For The Reason You Might Think

Our Coconut Milk Chocolate Bar took home the GOLD this past week! It was chosen by the Specialty Food Association out of thousands of entries from all over the country, across dozens of specialty food categories to receive this prestigious industry award. I am so proud of all of the hard work that went into making this vegan + dairy-free bar. The beans are from Ecuador and my good friend and long time farmer partner Vitaliano and his son Moises. They’re on the front of the bar. I’ve been buying beans from this family for twelve years. I will be visiting them THIS coming week and celebrating this Gold award with the family. We’ve prepared a cool banner for them to hang at their farm. Our crew at Askinosie Chocolate put their hearts and souls into this bar. This chocolate won Silver at the International Chocolate Awards last year, and was a Good Food Award Finalist this year. But the Gold award catapults this chocolate bar into a whole other category.

If memory serves me we won our first Specialty Food Association award – a Silver – in 2008 for a dark chocolate bar made from beans from the same farmer as the Gold from last week.

Vitaliano and I shaking hands over cocoa beans 13 years ago this week!

When I started our little chocolate factory over twelve years ago there were two or three of us in the U.S. starting about the same time making bean to bar chocolate. Now there are probably close to 300. That does not include confectioners who make chocolate bars starting with chocolate someone else made. What I am trying to say is that there’s massive competition and many truly great tasting chocolate bars available. Let me suggest two makers in case you’ve not tried something from them yet; Dandelion Chocolate and French Broad Chocolate. You will not be disappointed.

All of the reasons mentioned are alone enough of a reason to be proud of this Gold award. But they’re not the real reason I am over the top excited about this win. The reason is that I always want our chocolate to taste a little bit better than our other vocational work; i.e., working with local students, supporting Empowered Girls/Enlightened Boys programs, funding and supporting school lunch programs. We talk about this a lot in our book, Meaningful Work, but we want you to buy our chocolate because it tastes great. We hope you keep coming back because you connect with us, our story and our work. I have long believed that if we do not focus first on the quality of product and instead rest on you buying our chocolate because you like the story then one day we’d end up with chocolate that tastes like sawdust.

We just broke ground on a pre-school for 300 children in Tanzania in partnership with cocoa farmers we’ve been working with for nearly a decade. Early childhood education in their village was part of their Ten Year Vision Plan we helped facilitate. This is a really big deal. It would be hard to put into words how meaningful this is to us and me personally. We will talk more about this in the coming weeks. I asked myself over the last several months “how will we top that work with our chocolate?” Can our chocolate be “better” than that work? This is what we mean when we write in the book or I say to audiences, “It’s not about the chocolate, it’s about the chocolate.” Both are true in a very non-dual sense. The Gold award validates, for me, the tip top benchmark of quality of our chocolate.

I am super competitive and want to win all of the contests we enter. But I’ve never looked at it as beating the other chocolate makers. I want to win because I know that if we keep feeding our souls by working with students and farmers then we can never stop trying to make the best tasting chocolate possible. By the way, this philosophy is not exclusive to chocolate. It could be your company and the product and service you make or provide. It’s not about the _________, it’s about the ________!